Explaining the move a club spokesman noted that although Southend is some 60 miles away from Brighton, it is actually closer to the pitch than the away end at the Withdean Stadium.
Whilst acknowledging the fact that the South Stand was pointing in the wrong direction meant it was not ideal, the spokesman emphasised:
- you'd actually get a roof;
- you don't have to buy a ticket in advance;
- you'd get a lie-in and would save on travel costs;
- not even Geoff King would dream of charging you £20 to see nothing; and
- you wouldn't have to put up with yet watching corner after corner failing to beat the first man.
A similar scheme for the West Stand was rejected over concerns that the pillars would restrict the view.
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